Another reason that PHP is so popular is that it is so customizable. You will be able to do a variety of different things with the language, and you will find that more and more webmasters are familiar with it. You will also find that you are able to embed it into an HTML script, so it is easy to integrate into just about any type of site.
Submitting your link to link directories is another way to build links. Although some search engines have moved away from giving blog's or web-sites high rankings for these links they still count as links.
Hosting your blog gives you a snazzy domain and your blog gets a higher "status" as you finally get an Alexa ranking, you have a slightly higher chance to get into 9rules, you are more likely to win competitions, and it just looks plain cool.
Consider setting up your own keyword rich domain and install WordPress on it. Host it on GoDaddy, DreamHost or Bluehost. Blogger.com (Goggle owned) is free. Post with strong headlines (benefit/action oriented) 2-3 times click here weekly, promote (RSS), and increase from there. Keep in mind, top bloggers post 2-3 times a day and more. You can ramp up as necessary.
We've all downloaded some mediocre podcast that doesn't warrant more than 30 seconds with our ears. If you want to create a successful line of podcasts, you need absolute rule over your content. That means picking a niche that you can rock without a doubt. Choose content you are utterly passionate about and allows you to bring something totally unique to the table.
Your website will let your potential customers peep into your business before they actually make a transaction. Make sure that it has plenty of information, along with a strong visual appeal to convey the message of trust. A badly created, ugly website will actually harm your commercial interests than no website.